ICT Workgroup

About Us

ICT Workgroup

Founded in Sweden in 2009, ICT Workgroup has spent decades mastering the digital landscape. We’ve seen the trends come and go, and we know exactly what it takes to scale your business today. Expertise you can trust; innovation you can see.

Short History

ICT Workgroup’s journey began 2009 in the vibrant tech hub of Sweden with a singular vision: to empower businesses to lead in a digital-first world. After a decade of international success, we reached a pivotal milestone in 2019 by officially establishing our Egyptian workgroup. 

Now based in the heart of Hurghada, ICT Workgroup is the digital-forward face of Red Sea Workgroup. We combine the innovative spirit of our Swedish roots with the established legal presence of a registered Egyptian entity to give our clients the best of both worlds.

ICT Workgroup is a trade name of Red Sea Workgroup, a limited liability company (LTD) registered in Egypt.

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Business partner you can trust

01.

Our Vision

What sets ICT Workgroup apart? It’s our blend of global experience and local expertise. We’ve been working in the digital marketing industry for over 24 years, and we’ve seen the industry evolve firsthand. But we also have a deep understanding of the Egyptian market and the unique challenges and opportunities that businesses face here.

02.

What We Do

We pride ourselves on building long-term relationships with our clients. We’re not just a vendor; we’re a partner. We’re invested in your success, and we’ll go the extra mile to help you achieve your goals. We listen, we learn, and we adapt. 

03.

Core Values

ICT Workgroup’s foundation rests on three pillars:

  • Results-Driven: We measure our success by yours.

  • Client-Focused: Your needs are our priority.

  • Innovation-Led: We embrace the cutting edge

We are leader in digital solutions

“We are committed to providing supportive and positive work”

// Sammy – Founder

We’re a team of expert designers, web developers and marketers who’ve been delivering digital success for more than a decade. We excel at marketing websites, innovative branding and mobile applications.

But that’s not all. We also offer reliable and affordable hosting services through our partner. We understand that a fast and reliable website is essential for success in today’s digital world, so we provide top-notch hosting solutions to keep your website running smoothly. This makes us a real one stop shop.

Focus on driving results

Our quick time and proactive approach assist our clients to rehearse the future and outperform the competition.

Help your business grow

Our dynamic resourcing calibration can replicate any solution for a much larger playing ground.

Best quality customer service

Cognitive capabilities and data analytics bring efficiency and competitive edge.

testimonials

“Your staff is very courteous and quick to respond to any service call we might have. Highly recommended.”

Mark Bella Trips, Safari & Entertainment Services

"Their fresh perspective and innovative strategies have given our business a much-needed revamp."

Anna Perry Director of Recon

"They've not only met our expectations but exceeded them in every project. We give a big thumbs up!"

Andrew Doe CEO of Rondu

Give Us A Call

  • Strategic Digital Marketing: We don’t just throw spaghetti at the wall and hope something sticks. We take the time to understand your business, your target audience, and your goals. Then, we develop a customized digital marketing strategy that’s designed to deliver measurable results.

  • Website Design & Development: Your website is your digital storefront, and we believe it should be beautiful, functional, and user-friendly. We create stunning websites that are optimized for search engines and designed to convert visitors into customers.

  • Search Engine Optimization (SEO): We’ll help you climb the ranks of Google and other search engines, so more potential customers can find you online. We use ethical and effective SEO techniques to drive organic traffic to your website.

  • Pay-Per-Click (PPC) Advertising: We can help you reach your target audience with laser-focused PPC campaigns on platforms like Google Ads and social media. We’ll manage your campaigns, track your results, and optimize your spend to maximize your ROI.

  • Social Media Marketing: We’ll help you build a strong social media presence, engage with your audience, and drive traffic to your website. We create compelling content, manage your social media accounts, and run targeted advertising campaigns.

  • Content Marketing: We believe that content is king. We create high-quality, informative, and engaging content that attracts and retains your target audience. From blog posts to ebooks to videos, we can help you tell your story and establish yourself as a leader in your industry.

Meet the leadership team

Sammy S.

🇸🇪 🏴󠁧󠁢󠁥󠁮󠁧󠁿 CEO - Founder

Originally from Sweden, a nation known for innovation, Sammy made the life-changing decision to relocate to Hurghada in 2019. But his journey into technology started much earlier than that.

In fact, Sammy was one of the first in his city to have access to the internet (dial-up), back in 1991. His passion for coding began with BASIC on the Commodore 64, and he was an early adopter of the web, building websites with HTML as soon as he discovered them and even ran a BBS.

He's a seasoned web developer with a passion for creating impactful digital experiences. Sammy's extensive experience in the digital agency world, starting in 2009, has equipped him with a deep understanding of how to help businesses thrive online. He's driven by the desire to make a real difference for companies through effective web development and strategic digital planning. He brings a unique blend of technical expertise and creative vision.

Speak English & Swedish

Tina N.

🇷🇸 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇩🇪 🇮🇹 COO - Founder

Hi! I’m Tina 👋

I was born in Serbia, grew up in Austria, and somehow life decided that Hurghada should be my next chapter — and honestly, I’m not mad about it. Living and working across different countries has given me a flexible mindset, a solid work ethic, and the ability to adapt quickly (very useful both in business and in life).

Born in 1981 and professionally seasoned 😉, I’ve built a strong background in organization, administration, and people management over the years. Since 2020, I’ve been based in Hurghada, where I’m the co-owner of ICT Workgroup, together with Sammy.

At ICT Workgroup, I help keep everything running smoothly behind the scenes — from administration and logistics to HR and daily operations. I’m the kind of person who likes things organized, problems solved before they become problems, and teams that actually enjoy working together.

I take pride in creating structure, clarity, and a positive working atmosphere. My goal is simple: make sure everyone can focus on doing their best work while the office machinery runs quietly and efficiently in the background.

I’m also genuinely curious about the digital world and enjoy contributing to the bigger picture and long-term strategy of ICT Workgroup. Attention to detail, reliability, and a “let’s fix it” attitude are kind of my thing. I’m always learning, always improving, and always ready for the next challenge.

Languages:
Serbian, German, English — plus pretty good Italian and Spanish (enough to survive, joke a little, and get things done 😄)

Billy W.

🇪🇬 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Chief Marketing
Spoke Languages: 🇷🇺 🏴󠁧󠁢󠁥󠁮󠁧󠁿 

 

Spoken Languages: 🇫🇷 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇪🇬

 

Sammy S.

🇸🇪 🏴󠁧󠁢󠁥󠁮󠁧󠁿 CEO - Founder
sammy@ictworkgroup.com

Originally from Sweden, a nation known for innovation, Sammy made the life-changing decision to relocate to Hurghada in 2019. But his journey into technology started much earlier than that.

In fact, Sammy was one of the first in his city to have access to the internet (dial-up), back in 1991. His passion for coding began with BASIC on the Commodore 64, and he was an early adopter of the web, building websites with HTML as soon as he discovered them and even ran a BBS.

He's a seasoned web developer with a passion for creating impactful digital experiences. Sammy's extensive experience in the digital agency world, starting in 2009, has equipped him with a deep understanding of how to help businesses thrive online. He's driven by the desire to make a real difference for companies through effective web development and strategic digital planning. He brings a unique blend of technical expertise and creative vision.

Speak English & Swedish

Tina N.

🇷🇸 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇩🇪 🇮🇹 COO - Founder
tina@ictworkgorup.com

Hi! I’m Tina 👋

I was born in Serbia, grew up in Austria, and somehow life decided that Hurghada should be my next chapter — and honestly, I’m not mad about it. Living and working across different countries has given me a flexible mindset, a solid work ethic, and the ability to adapt quickly (very useful both in business and in life).

Born in 1981 and professionally seasoned 😉, I’ve built a strong background in organization, administration, and people management over the years. Since 2020, I’ve been based in Hurghada, where I’m the co-owner of ICT Workgroup, together with Sammy.

At ICT Workgroup, I help keep everything running smoothly behind the scenes — from administration and logistics to HR and daily operations. I’m the kind of person who likes things organized, problems solved before they become problems, and teams that actually enjoy working together.

I take pride in creating structure, clarity, and a positive working atmosphere. My goal is simple: make sure everyone can focus on doing their best work while the office machinery runs quietly and efficiently in the background.

I’m also genuinely curious about the digital world and enjoy contributing to the bigger picture and long-term strategy of ICT Workgroup. Attention to detail, reliability, and a “let’s fix it” attitude are kind of my thing. I’m always learning, always improving, and always ready for the next challenge.

Languages:
Serbian, German, English — plus pretty good Italian and Spanish (enough to survive, joke a little, and get things done 😄)

Billy W.

🇪🇬 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Chief Marketing
billy@ictworkgroup.com
Spoke Languages: 🇷🇺 🏴󠁧󠁢󠁥󠁮󠁧󠁿 

 

Spoken Languages: 🇫🇷 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇪🇬

 

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